Your words
Define you

Choose them well. Use them with purpose.

Juli A. Herren is a digital UX content strategist for global-enterprise B2B
Available January 2024

It takes a lot of knowledge to provoke action with short copy. Engage a professional who loves the work.

BA, Linguistics
Data-driven capitalist
BA, English Literature
Brand strategist
Value prop creator
CMS migration pro
100% diva-free

+18% page engagement

As team content lead, Juli A. Herren helped increase page engagement by an average of 18% for 170 IBM Cloud product pages across the board


Win the big bets

Prepare yourself for the pace of change


When a change in CMS results in a character-count restrictions for a market-leading product, you need experience, knowledge and finesse.

See how Juli A.Herren wrote it

IBM App Connect

When a best-selling product is embraced by millions of users globally, you need thoughtful opportunities for cross-sell/up-sell.

See how Juli A.Herren wrote it

Thought leadership

When your brand promise is at stake, you need a digital UX content strategist who can share best practice with 3 million designers.

See how Juli A.Herren wrote it


Juli A. Herren
The content creator’s goal is clear: to change human behavior using words

“UX copywriters know that one rule reigns: know your audience. This rule applies whether they write CTA microcopy or a long thought-leadership piece. You can’t write copy that’s relevant or resonant if you can’t speak the nuanced language of your audience. Because of allegiance to this one fundamental rule, the best writers were UX before UX was UX.”

Download Resume
Dr. Maryam Ashoori
– Long-form profile – Interviewer and writer

"It’s hard to say how many people have built a TJBot—probably tens of thousands in the open source community. And this little robot is taking the world by storm: makers are sharing their versions of him on social media in India, China, Kenya, Pakistan, Italy, Germany, Sweden, Australia, Chile, Brazil, Ireland and Senegal, to name a few countries."

Read more at ibm
The prism in Lake Lure
– post on Medium –
Writer and photographer

When I was a little girl, my mother brought home a piece of polished glass. It was shaped as a triangle. Sharp edges. She said, “Juli, this is a prism. See what happens when we put it into the light.”

She drew the curtains almost shut, then held the prism in the shaft of sunlight that came through. And everything changed. Rainbows appeared from nowhere, saturated and strong against the dark ceiling. In that instant, color bars sprang onto the walls and jumped across the floor. My Mary Janes rested in a pool of purest blue.

Continue story on medium

This UX copywriter loves visual design

A strong image, like a strong message, can stop a user in their tracks.