“UX copywriters know that one rule reigns: know your audience. This rule applies whether they write CTA microcopy or a long thought-leadership piece. You can’t write copy that’s relevant or resonant if you can’t speak the nuanced language of your audience. Because of allegiance to this one fundamental rule, the best writers were UX before UX was UX.”

"It’s hard to say how many people have built a TJBot—probably tens of thousands in the open source community. And this little robot is taking the world by storm: makers are sharing their versions of him on social media in India, China, Kenya, Pakistan, Italy, Germany, Sweden, Australia, Chile, Brazil, Ireland and Senegal, to name a few countries."

When I was a little girl, my mother brought home a piece of polished glass. It was shaped as a triangle. Sharp edges. She said, “Juli, this is a prism. See what happens when we put it into the light.”

She drew the curtains almost shut, then held the prism in the shaft of sunlight that came through. And everything changed. Rainbows appeared from nowhere, saturated and strong against the dark ceiling. In that instant, color bars sprang onto the walls and jumped across the floor. My Mary Janes rested in a pool of purest blue.